Webcomic Penny Arcade hasn't been just a webcomic in years. What started as a thrice-weekly running commentary on gamer culture has become a nerdy cottage industry, spawning an international children's charity, the largest consumer-gaming convention in North America, and its very own episodic adventure game (developed with Hothead Games).
Now that Penny Arcade creators Mike Krahulik and Jerry Holkins are already making their own games, the pair today announced the next natural progression in the expansion of their empire: They're going to start selling games. Teaming up with Hothead Games once again, Penny Arcade today announced the formation of Greenhouse Interactive, a digital-distribution game store "dedicated to supporting independent game development worldwide."
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