NO New DS

Last week, the spin of the Nintendosphere sped up precipitously with rumors of a new DS model. The speculation stemmed from a Bloomberg Japan report that played up a seemingly offhand remark by Hirokazu Hamamura (pictured), president of Famitsu magazine publisher Enterbrain. The article said that, when asked if Nintendo would unveil a new DS at the 2008 E3 Media & Business Summit in July, the executive responded: "I think there is the possibility."

After several days of second-hand accounts of Nintendo denials--denials the publisher's US reps still could not confirm as of press time--Enterbrain has stepped up with its own statement. According to a press release obtained by popular game blog Kotaku, the Tokyo-based publishing house and industry-research firm is accusing Bloomberg Japan of concocting its Hamamura quote out of thin air.