2008 is shaping up to be a very healthy year indeed for Nintendo. The company recently announced record financial results, and saw Mario Kart Wii race to the top of the charts after its recent European release. Today, Nintendo has seen its latest product, Wii Fit, not just hit the top of the UK's all-formats sales chart, but also become the sixth-fastest-selling games debut ever in the country.
Wii Fit is the latest extension of Nintendo's strategy to target the mass market, following DS games such as Brain Training (Brain Age in the US) and Sight Training (Flash Focus in the US). Mario creator Shigeru Miyamoto told The Sunday Times recently that, "People say video games are a waste of time and are bad for your brain and for your health. We wanted to create something to answer that." Wii Fit, using the new, included balance-board peripheral, tracks each player's weight, and provides a multitude of activities designed to be a part of a daily exercise regime.
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