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4/29/08

Petz help breed profitz for Ubisoft

Launching a new hit franchise with Assassin's Creed may be the most visible success that Ubisoft achieved over the last year, but the French publisher spread the love around a little more broadly in its fourth-quarter financial report today.

Assassin's Creed was just one of a few big wins to which the company attributed its 36 percent full-year sales increase. The publisher also said that existing brands such as Rainbow Six, Rayman, Settlers, and Ghost Recon all turned in strong sales performances. Furthermore, its Games for Everyone range of casual games, which includes the Petz, My Coach, and Imagine series, tripled its sales over the course of the year.

For the 12 months ended March 31, Ubisoft racked up revenues of €928 million ($1.46 billion), up from €680 million ($1.07 billion) for the previous year. The Wii- and DS-centric Games for Everyone line accounted for nearly a full quarter of that haul, bringing in a total of €230 million ($361 million).

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