For the past 25 years, William "Bing" Gordon has been a staple at publishing giant Electronic Arts. No longer. Venture-capital firm Kleiner Perkins Caufield & Byers announced today that EA's longtime chief creative officer would be joining its ranks as partner beginning in June.
Gordon, who joined EA when the publisher was still a startup in 1982, oversaw the creation of many of the publisher's hallmark franchises, including Madden NFL, The Sims, and Need for Speed. At Kleiner Perkins, the former exec will lend the VC firm insight into the entertainment and consumer-technology sectors. Gordon will also maintain his relationship with his former employer as chief creative officer emeritus, "leading periodic workshops on innovation with EA Studio leaders."









