There's no question that Grand Theft Auto IV will have a massive debut. How massive, exactly? Today, Variety predicted that the Rockstar Games title could be the biggest entertainment-property launch of all time when it goes on sale worldwide on April 29 for the Xbox 360 and PlayStation 3.
The Hollywood trade claims that "sources close to publisher Take-Two Interactive," which owns Rockstar Games, have been tracking how many units of GTAIV they have presold to retailers. According to said sources, the publisher believes that 6 million units of the Rockstar North-developed game will sell during its first week on the market, generating over $400 million in revenue.
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