The Electronic Entertainment Expo has been in a serious state of flux in recent years. At the behest of many top publishers and hardware makers, the E3 Media & Business Summit organizer Entertainment Software Association said in July 2006 that it would be dramatically downsizing the annual trade show--reducing attendees from approximately 60,000 to a mere 5,000--and changing the venue from the spacious Los Angeles Convention Center to segmented locations in Santa Monica, California.
In December, the ESA said that the E3 Media & Business Summit would be returning to the LACC, but that this year's show would remain a scaled-down affair in line with the 2007 expo, which was invite-only. Though the ESA no longer plans to occupy the LACC in its entirety, the convention center will have at least one noticeable void on its show floor. Earlier today, Activision (and by proxy Vivendi) said it would not be attending this year's media event, and in fact would not be renewing its membership with the trade body at all.
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